Maxime Toulliou

Mobile marketing professional
Profile Image

About Me

Worked in mobile advertising for the last 3 years at Somo (Largest independent mobile agency in the world) managing key accounts and multi million budgets. I am also a course tutor for Hatch delivering the Advanced Mobile User Acquisition Course.

Work Experience

What I have worked on so far ...

Freelance @ Web In Breizh

Working with Breton SMEs to create SEO optimised personalised websites with easy content management systems. Also in charge of the creation and edition of Tout-Brest.com which was a news/directory website about the city of Brest.

2009 - 2012

Campaign Manager @ Credit Mutuel Arkea

Managing cross-regions omni channels campaigns for the different brands managed by the group and across various banking/insurance products. In charge of the management of campaigns from ideation to delivery online, text, press, OOH, radio etc ...

2011 - 2013

Mobile Course Tutor @ Hatch

Click to edit position descriptionHatch develops the sharpest skills in digital marketing. As the tutor on the Mobile User Acquisition course, I am in charge of the design and production of the course content as well as the delivery of the two days workshop.

2015 - 2016

Director of Retail @ Somo

In charge of managing key accounts for the agency with an expertise in retail clients. Managing a team of five and multi million user acquisition budgets with performance goals and return targets.

2013 - 2016
2009 - 2012
2011 - 2013
2015 - 2016
2013 - 2016

Have a project for me?

Drop me a line and we could work together. Get in touch

Best in mobile

April 2015 / Performance Marketing Awards
Award Medal

Most Effective Retail Campaign

November 2015 / Effective Mobile Marketing Awards
Award Medal

Biggest Increase in ROI

May 2015 / Marketing on Mobile Awards
Award Medal

Best use of location services

May 2016 / Marketing on Mobile Awards
Award Medal

Are advertisers ready for cross device?

YouAppi Summer Panel

Recent articles

Read some of my thoughts ...

Mobile Marketing 101: Running Successful Campaigns

Posted by Michael Smith

Running an effective and successful mobile marketing campaign is not always as difficult as it may seem. All it takes is some clever planning and a team with relevant experience, know-how, and a keen understanding of the industry. The methodology is often similar from campaign to campaign, with only a few factors or techniques changing. However, this does not mean that everyone gets it right or that it is easy to execute. At Somo, we’ve been planning and executing successful mobile campaigns for the last seven years. Given our expertise in the matter, we’ve decided to share a few tips to set you up for success.

Read more May 27, 2016

Choosing The Right KPIs For Your App

Posted by Maxime Toulliou

Success starts with a sharp focus on the KPIs that matter most for your category of app, which is why we showcase Hatch:Mobile and provide you a with a view into the course material.

December 10, 2015

Choosing The Right KPIs For Your Mobile App

Posted by Michael Smith

Success starts with a sharp focus on the KPIs that matter most for your category of app, which is why we showcase Hatch:Mobile and provide you a with a view into the course material. So grab a pew and get the inside track on the in-depth skills you need to be a performance marketing rock star!

Read more December 10, 2015

Contact me

Have a project you want to discuss? Let me know